Who is this guy?
And what's with the dog?

That's a pretty deep question — we're only starting to get to know each other.

What I can tell you is what I've been doing and what I believe. Over 25 years, I've built award-winning marketing for brands like Charles Schwab, LendingTree, Autodesk, and OneTrust — including a campaign for Schwab that the Harvard Business Review turned into a case study, "Talk to Chuck."

BrandMotion is where I take on a small number of outside advisory projects — for founders and marketing leaders who want senior brand thinking without a full-time hire. It's selective by design: I'd rather do a handful of projects well than take on more than I can give real attention to.

Throughout it all, I've held onto one fundamental, undeniable truth: brand love drives business results. A customer has to believe in you before they'll buy from you. Marketing that starts from a place of brand truth will always outperform — in engagement, conversion, and ROI — marketing that isn't grounded in a strong idea of the brand.

Build a brand your employees are proud of, one your customers see themselves in, and the business takes care of itself. Don't worry about sounding professional — sound like you.