How I can help
Strategy first.
Craft always.
I take on a small number of outside projects each year. Most engagements land in one of three places — used together or on their own.
Brand & GTM Strategy
The plan behind a launch, rebrand, or repositioning — built from 25 years of doing this at Schwab, LendingTree, Autodesk, and OneTrust. This is the work that saves money by making differentiation obvious before a single asset gets built.
- Positioning & narrative development
- Audience and channel strategy
- Brand architecture for multi-product portfolios
- Go-to-market planning
Narrative & Creative Direction
The story and voice that make a brand memorable — and the creative direction to keep it consistent from a keynote to a 15-second ad. This is where "Talk to Chuck" and LendingTree's Lenny came from.
- Brand voice & messaging frameworks
- Campaign concepting
- Script and content direction
- Creative review & sign-off
Advisory & Fractional Support
A senior brand and marketing exec in the room, without the full-time hire. Good fit for founders and marketing leaders who want a second set of eyes on a launch, rebrand, or campaign before it ships.
- Executive brand advisory
- Launch and rebrand support
- Marketing team sounding board
- Pitch & board-deck review